Apple introduced the new iPod, iPod nano and iPod shuffle. Not be outdone on the software front they also released the new iTunes 7, the most significant enhancement to the popular music jukebox and online music and video store since it debuted in 2001. iTunes 7 delivers new features such as the new album and Cover Flow views of music, TV shows and movies, enabling users to quickly find titles in their library as well as casually browse through and re-discover titles they already own. In addition, the iTunes Store (www.itunes.com) is now offering over 75 movies from Walt Disney Pictures, Pixar, Touchstone Pictures and Miramax Films, that customers can purchase and download to watch on their computers and iPods, and soon on their flat screen televisions with Apple’s upcoming iTV player. Movies will become available on the iTunes Store the same day they are released on DVD, with new releases priced at $12.99 when pre-ordered and during their first week of availability, and $14.99 thereafter, and library titles available for just $9.99 every day. 
The new iPod.
The new iPod features a 60 percent brighter and more vibrant 2.5-inch color display perfect for watching TV shows and now Hollywood movies right in the palm of your hand. The new iPod features seamless integration with iTunes(r) 7 and the iTunes Store (www.itunes.com) which now includes over 75 Hollywood movies, 220 television shows and popular video games designed specifically for the fifth generation iPod. The new iPod is available in a 30GB model at the new low price of $249 and an 80GB model, which holds up to 20,000 songs or 100 hours of video, for $349.
‘The world’s best digital music player has evolved into the world’s most popular portable video player too,’ said Steve Jobs, Apple’s CEO. ‘The new iPod’s brighter and more vibrant display and longer battery life make it perfect for watching Hollywood movies and TV shows right in the palm of your hand.’
The new iPod features Apple’s patented Click Wheel for precise, one-handed navigation, and is seamlessly integrated with iTunes 7 which now features gapless playback for enjoying albums the way they were intended to be listened to. iPod’s new Search and Quick Scroll feature makes it even easier for music fans to find exactly what they are looking for and Apple’s patent pending Auto-Sync technology automatically downloads digital music, podcasts, photos, audiobooks, movies, music videos and popular TV shows onto the iPod and keeps them up-to-date whenever the iPod is plugged into a Mac(r) or Windows computer.
With its stunning high-resolution color display, iPod allows users to view album art and photo slideshows while playing music, or watch video and play games in full color. Popular video games designed specifically for the fifth generation iPod include: ‘Bejeweled,’ ‘Cubis 2,’ ‘Mahjong,’ ‘Mini Golf,’ ‘Pac-Man,’ ‘Tetris,’ ‘Texas Hold’em,’ ‘Vortex’ and ‘Zuma,’ and are available for purchase on the iTunes Store.
The 30GB model features up to 14 hours of battery life for music playback and up to three and a half hours of video playback, and the 80GB model features up to 20 hours of battery life for music playback and five and a half hours of video playback.* The new iPod features brightness control allowing users to easily change the brightness.
iPod nano
The all-new iPod nano with a new aluminum body, 24 hours of battery life and more than twice the music capacity for the same price as the previous generation. The new iPod nano features Apple’s innovative Click Wheel and an even smaller, thinner and lighter design available in silver, pink, green, blue and black.
‘iPod nano is the world’s most popular digital music player, and we’ve completely redesigned it to make it even better,’ said Steve Jobs, Apple’s CEO. ‘The all-new iPod nano gives music fans more of what they love in their iPods-twice the storage capacity at the same price, an incredible 24 hour battery life and a gorgeous aluminum design in five brilliant colors.’
With an aluminum enclosure available in five colors, there’s an iPod nano to match everyone’s individual style. The second generation iPod nano is even more compact than the original and has a brighter, more vibrant display perfect for viewing album art and up to 25,000 photos. Intuitive new features such as Search and Quick Scroll make it even easier for music fans to find exactly what they are looking for and enjoy their music on the go, and with seamless integration with iTunes 7 and the iTunes Store (www.itunes.com), the new iPod nano lets customers choose from over three million songs from the world’s most popular digital music store.
The new iPod nano supports gapless playback for enjoying albums the way they were intended. iPod nano also includes Apple’s patent pending Auto-Sync technology that automatically downloads a user’s digital music collection, photos or podcasts onto iPod nano and keeps it up-to-date whenever iPod nano is plugged into a Mac or Windows computer using USB 2.0. The second generation iPod nano features up to 24 hours of battery life and completely skip-free playback.
Apple is also unveiling new accessories designed for the second generation iPod nano, including lanyard headphones, an armband, a dock, and a new incredibly compact USB power adapter which at almost half the size of the previous USB power adapter is perfect for charging your iPod while traveling. The new iPod nano features the 30-pin iPod dock connector allowing it to work effortlessly with an incredible range of third-party products, from home stereo speakers to cars featuring iPod integration. There are now more than 3,000 accessories available for the iPod. The second generation iPod nano also works seamlessly with the Nike + iPod Sport Kit, and provides support for voice recording accessories.The new 2GB iPod nano model in silver is available for $149 (US), the new 4GB models in silver, pink, green and blue are available for $199 (US), and the new 8GB model in black is available for $249 (US). All iPod nano models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable.
iPod shuffle
The new iPod shuffle, according to Apple now the world’s smallest digital music player with Apple’s shuffle feature that lets music fans serve up a continuous mix of their favorite songs anywhere they go. Nearly half the size of the original, the new iPod shuffle is just half a cubic inch in volume, weighs just half an ounce and features a stunning all-new aluminum design and a built-in clip which makes it the most wearable iPod ever. The new iPod shuffle contains one gigabyte of flash memory which holds up to 240 songs, and is more affordable than ever at just $79.
‘It’s hard to believe the new iPod is a real music player when you first see it,’ said Steve Jobs, Apple’s CEO. ‘But it is real, and holds up to 240 songs in an incredibly compact and wearable design that weighs just half an ounce.’
iPod shuffle is based on Apple’s super-popular shuffle feature which lets users enjoy their songs in a random order. Or listeners can simply flip a switch to listen to their songs in order, such as when listening to a new album. iPod shuffle features up to 12 hours of battery life.
Users connect the new iPod shuffle to their Mac or PC with the included dock, and iTunes’ innovative AutoFill feature automatically syncs the perfect number of songs from their music library. Seamless integration with iTunes 7 and the iTunes Store (www.itunes.com) allows customers to choose from a selection of over 3.5 million songs from the world’s most popular digital music store.
Written by Devin