PANASONIC ANNOUNCES PRICING FOR 2010 LUMIX DIGITAL CAMERAS

Press ReleasesKermit Woodall

PANASONIC ANNOUNCES PRICING FOR 2010 LUMIX DIGITAL CAMERAS,
FOCUSING ON STYLE, FUNCTION AND CONVENIENCE

SECAUCUS, NJ (January 25, 2010) – Panasonic today announced
pricing for its new line of LUMIX digital cameras, which include the
LUMIX FH-, FP- and F- Series – all which will be available in
mid-February.

The LUMIX FH-Series including the FH1, FH3 and FH20 are all slim,
pocket-size models that pack a powerful 28mm wide-angle lens. All of
these models also record High Definition video and feature Panasonic’s
hallmark, iA (Intelligent Auto) mode, a suite of technologies that
engage automatically – with no setting changes needed by the user. The
LUMIX FH1 will be available for a suggested retail price of $159.95,
the LUMIX FH3 for $179.95 and the LUMIX FH20 for $199.95.

The FP-Series, featuring the LUMIX FP1 and the LUMIX FP3, have a
4x optical zoom with a folded optics design, making the camera design
stylish and sleek. The series highlights a newly-adopted lens cover
which protects the lens and also serves as the camera’s power switch.
The FP3 features an intuitive 3.0″ touch-screen LCD for easy-to-use
operation. New to the FP-Series is High Definition (HD) video
recording capability allowing for both beautiful still and motion
images. The FP1 will be available for $149.95 and the FP3 for $229.95.

In the LUMIX F-Series, the LUMIX F3 and LUMIX F2 have been
designed with simplicity, style and performance in mind. Both models
record High Definition video and are equipped with 28mm wide angle
lenses and an Extra Optical Zoom function to extend zoom power from 4x
to 7.8x. Both models also feature Intelligent ISO Control, which
prevents the blurring of a moving subject; Face Detection, which helps
to clearly capture registered faces; and Intelligent Scene Selector,
which automatically selects one of six scene modes that best fits the
shooting
situation. The LUMIX F3 will be available for $129.95 and the
LUMIX F2 for $109.95.

For more information on all Panasonic LUMIX digital camera models,
please visit www.panasonic.com/lumix.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company
(PCEC), is a Division of Panasonic Corporation of North America, the
principal North American subsidiary of Panasonic Corporation (NYSE:
PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D
operations. In its commitment to provide consumers with extensive
imaging resources, Panasonic LUMIX established the Digital Photo
Academy, a series of nationwide workshops designed to instruct
consumers how to optimize the features on their digital cameras and
produce high-quality photos. Panasonic is pledged to practice prudent,
sustainable use of the earth’s natural resources and protect our
environment through the company’s Eco Ideas programs. Company
information for journalists is available at
www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the
Olympic Movement as an Official Worldwide Olympic Partner in the Audio
and Visual Equipment category and, beginning in 2009, in the Digital
Imaging category as well. Panasonic has also renewed its partnership
with the International Olympic Committee for an additional eight years
through the 2016 Summer Games. For more information,
visithttp://panasonic.net/olympic/.

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